Bausch + Lomb

Bausch+Lomb asked us to review and create a strategy to bring their colour lenses to market with a younger audience.  We immediately looked at technology and innovation to develop something mobile that users could use to understand how they would look if they used a coloured contact lens.

We developed an cross platform APP which would allow you to take a picture of yourself, select a lens colour from a spectrum of colours and then apply it in a photorealistic manner to your image to see the results. Keeping it simple increased the effectiveness of the APP.

Giving users the ability to try before you buy increased adoption and repeat business due to the trust and relationship formed between vendor and consumer.