The Abinger Cookery School asked us to develop their brand, website and social channels as well as guide them on a digital marketing campaign to promote their 100 courses.
The brand was kept very minimal and clear so as to offer the viewing an immediate understanding of the nature of the business. The website was constructed with a bespoke CRM system which would allow online bookings, vouchers and users to book for others in advance of the class. This allowed the team at Abinger to monitor attendance ensure all courses were sold out.
In addition to organic marketing, we deployed a paid media campaign which saw a 400% increase in class uptake and facilitated the drive towards unique bespoke courses and events.
Develop the brand and digital assets to help launch the cookery school